My Favorite Things About Fall

hothotphone:

  1. Eating cider donuts
  2. Wearing new boots
  3. Watching football
  4. Finding out who your real father is
  5. Breaking up with a pumpkin
  6. Petting a zoo
  7. An old sweater (found on an older body)
  8. Using leaves as toilet paper
  9. Fiona Apple picking
  10. Bursting into tears
  11. Going on a long road trip…
adteachings:

It’s out of fashion now, but in years past, copywriters invested a lot of time in nailing “the kicker” – a particularly clever or twisty line that would bring the body copy to a close.
I don’t think Mrs. Brown is a copywriter but, damn, the lady sure knows how to write a kicker.

adteachings:

It’s out of fashion now, but in years past, copywriters invested a lot of time in nailing “the kicker” – a particularly clever or twisty line that would bring the body copy to a close.

I don’t think Mrs. Brown is a copywriter but, damn, the lady sure knows how to write a kicker.

adteachings:

karenhurley:

Craig Frazier - Illustrator and Storyteller

Great short clip of Craig Frazier and his process. 

This short video is very much worth watching. Although Craig is an illustrator and not an ad guy, his idea-generation process is one that more ad people should follow. That is to say, he puts lots of ideas down on paper in the roughest possible form before he commits to developing the winner(s). This way of working contrasts sharply with that of many young art directors, who spend precious hours comping up ideas on the Mac or scouring the Internet for execution techniques. The problem there is that if the core idea isn’t particularly strong (and it very often isn’t), you’ve robbed yourself of time that could have been spent finding more and better ideas. Your deadline hasn’t changed, but now you’re being forced to start all over again.

Please, folks, spend your creative development time generating as many rough ideas as you can. You’ll definitely come up with more potential award winners, and the killing of any one idea won’t feel like the end of the world.

(Source: escapekit)

betype:

Glober Font by Ivan Petrov & Font Fabric.

The Glober font family includes 18 weights - nine uprights with nine italics. It is characterized by excellent legibility in both - web & print design areas, well-finished geometric designs, optimized kerning, excellent web-font performance and legibility etc.

Inspired by the classic grotesque typefaces - Glober has his own unique style in expressed perfect softened geometric forms.

The font family is most suitable for headlines of all sizes, as well as for text blocks that come in both maximum and minimum variations. Glober font styles are applicable for any type of graphic design in web, print, motion graphics etc and perfect for t-shirts and other items like posters, logos.

Get it 18 fonts for $19: http://myfonts.us/hji9LA

Ок

(via goodtypography)

Meat